I had the pleasure of joining the Seoul International Book Fair 2025, held from 18–22 July in South Korea 🇰🇷

It was a truly inspiring experience, both fun and eye-opening. I was amazed by the variety of children’s book publishers, from small indie houses to major names. It was also a great chance to explore the diverse storytelling styles and content from Korea, which gave me lots of new ideas and perspectives.

Of course, I couldn’t resist bringing home a stack of books for my son!

This trip was also a special opportunity to introduce Jessie Frog and friends to readers, children’s book creators, and publishing professionals from many different countries. I hope it will be another meaningful step toward my dream of sharing Jessie’s love and joy with children around the world.

A heartfelt thank you to DITP, PUBAT, and all the fellow publishers and friends for the warm support and lovely time together at the fair.